I transformed the client's DIY site into a modern and visually appealing platform while adhering to their request for a "darker" aesthetic using blacks and browns. The redesign features an elegant layout that highlights their grass-fed beef sticks with seamless shop integration, allowing customers to easily navigate and purchase products. Throughout the process, I ensured that the heritage and rich family history remained at the forefront, incorporating elements that reflect their legacy and values. This approach not only modernized their online presence but also paid homage to the story behind their brand, creating a cohesive and engaging experience for their audience.